Buying behaviour of indian customer for fmcg product

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Buying behaviour of indian customer for fmcg product

Complex buying behavior motor cycle Variety seeking behavior washing detergent Few differences between brands Dissonance buying behavior floor tiles Habitual buying behavior toothpaste High involvement: Generally this situation happens in case of expensive or luxuries goods. Like while buying a diamond necklace a consumer is highly involved.

It happens in case of low price goods. Like while buying toothpaste a consumer is not highly involved. Significant differences between brands: Few differences between brands: So in this case the consumer must collect proper information about the product features and the marketer must provide detailed information regarding the product attributes.

Consumer while buying a motor cycle is highly involved in the purchase and has the knowledge about significant differences between brands. Consumers generally buy different products not due to dissatisfaction from the earlier product but due to seek variety.

Like every time they buy different washing detergent just for variety.

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So it is the duty of the marketer to encourage the consumer to buy the product by offering them discounts, free samples and by advertising the product a lot. Like consumer while buying a floor tiles buy them quickly as there are few differences between brands.

The consumer buys the product quickly. These are the types of consumer buying behavior. You can get our e books also.

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Please see the page:The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector touches every aspect of human life.

This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. either buy these products themselves or ask their parents to purchase them; and those children who have a negative attitude towards the Television advertisements either ignore the advertisements or do not ask their parents to purchase them (Evra, ).

Indian consumer’s buying behavior is influenced by freebies, discounts, one – on – free, 40% discount, etc. Freebies are consumer products given free of charge as gifts to purchases of selected products above a certain value.

Buying behaviour of indian customer for fmcg product

Consumer Perception and Buying Decisions(The Pasta Study) Many theories have been presented on customer buying behavior and decision making behaviors. In to consumption Prices of any particular product and customer limitations of spending Popularity of food among youngsters or product is popular in any particular age group.

10 Consumer Behavior Differences between Developed and Developing Countries Posted on November 1, by Ahmed El-Khatib It’s very difficult to group all economically developed countries on one side and compare them with the less developed ones based on their consumer behavior.

of home-grown companies and a shift in the consumer purchase behaviour towards Indian Retail, FMCG and eCommerce sector. I am confident that the deliberations at the conference, coupled with insights shared There is a marked consumer shift towards products and.

Consumer Behaviour: Rural Vs Urban Customer | ISME