More Essay Examples on Hotel Rubric In the case of Shangri-La Hotel, they are adopting the generic competitive strategy of focused differentiation strategy targeting a narrow market segment or market niche. Fulfilling the needs of a narrow and well-defined group of buyers.
Shangri-La Hotel — Strategic Analysis Introduction Shangri-La Hotels and Resorts have emerged as one of the most appreciable brands in the international hotel industry.
The Company has garnered its reputation based on its commitment to provide a world class service. Even though the hotel was running successfully during the s it had not evolved any core values or long-term strategic planning.
This has led to the implementation of "Shangri-La " strategic plan. Subsequent to the adoption of this strategic initiative there have been a number of changes that have been brought about in the functioning of the hotel. This paper details the competitive strategies of the hotel, management approaches and the role of employee training and culture in the success of the hotel chain.
The role involves leveraging the scale and core competencies of Shangri-La’s “Sustainability” program in order to drive long-term positive impact in local communities in accordance with the Shangri-La philosophy, policies and standards and will include key responsibilities such as. Core Competencies Of Shangri La Hotel Overview “The Shangri - la " is the brand of limited-company Shangri - la (Asia) Co., LTD in Hong Kong, this company belongs to the famous Chinese businessman--"The candy king" Robert Kuok ‘s Kuok Group in Malaysia. Shangri-La Care 1 was focused on the five core values of Shangri-La Hospitality. As the company grew it added new modules to its culture program. The launched in , Module 2 was focused on retention and guest loyalty.
The paper also discusses the core competencies and financial and operational performance which contributed to the success of the hotel. The paper also makes a few recommendations for ensuring a sustained success for Shangri-La hotel.
The hotel is considered as a status symbol for upper class people reflecting the privilege and honorable status in the society.
The hotel provides facility of services which is suitable for both business travelers as well as for people traveling for leisure and on vacation.
The first of Shangri-La hotels was found in Singapore in the year and now this Hong Kong based hotel chain has grown as one of the largest hotel management companies getting a number of awards and accolades.
The hotel chain operates more than 49 high class hotels and resorts in key cities of Asia and the Middle East. The first venture of the hotel chain was established in Singapore by the Kuok Group which is a multinational conglomerate managed by Westin until the year In the yearthe Company established a sister concern Traders Hotels in Beijing with the objective of meeting the demand from the business travelers at affordable prices.
The Kuok Group continues to hold the controlling interest in Shangri-La Asia Limited Vision and Mission of Shangri-La Shangri-La wishes to be "the first choice for customers, employees, shareholders and business partners". In order to achieve this, the Company has determined to "delight the customers each and every time".
The objectives of Shangri-La is "expanding the Shangri-La brand globally and exploring opportunities to operate hotels gateway cities and key resorts around the world under management, equity participation and ownership".
Shangri-La managed the situation by controlling the quality of the supplies. Buyer power is predominant in the case of hotel industry in general as the customers demand for more quality of service at lesser cost.
Therefore the buyer power acts strongly on Shangri-La and the Company made adjustments to its strategies to meet the increased expectations of the customers. Competitive rivalry is also high in the case of hotel industry with the number of hotel chains offering competitive services at higher quality levels.
The marketing strategy of Shangri-La has taken this aspect into account. The customers have a number of alternative choices of quality hotels, motels and other types of accommodations.
Therefore the threat of substitution is high in the industry. Shangri-La hotel adopted the strategy of improvement in the quality of service which enhanced its reputation and retained the customer base.Integrated Complex It can be good strategy for a business to empower employees for a variety of reasons Toyota employees are given the ability to "stop the production line" Shangri-La's Frontline Staff Shangri-La Resorts Shangri-La City Hotels Kerry Hotels Shangri-La empowers its employees to make decisions on the spot to customize guest's experiences and to eliminate guest complaints without the need to .
Essential Resources 1. Context-Based Values 1. targeting approach. This means that even with increased liabilities. since the increase in revenue is greater than the increase in costs. Customer Base Essential Competencies Core Competencies 1. Although..
Shangri-la has been able to take control of its finances through disciplined disbursement.1/5(2). Shangri-La Asia bought the hotel chain in , at which time the group was called Shangri-La Hotels & Resorts.
The hotel chain is owned by Shangri-La Asia Limited, a Hong Kong based company. Shangri-La hotels and resorts is the subsidiary of Shangri-La Asia Limited and the shares of Shangri-La are listed in the Hong Kong Stock Exchange/5(1).
The Core Competences and Strategic Management of Raffles — A Case Study of Singapore Hotel Industry competencies to allow hotel gain competitive advantage over Shangri-La installed a S$ million computerized hotel management system; Ritz-Carlton first.
Core competencies A resource based view suggests that a firm has to use its available resources and capabilities for garnering distinctive competitive advantage, which enables the firm to add value for the firm.
Shangri-La developed various essential and unique resources as . Shangri-La Hotel, Vancouver: A sophisticated haven anchoring the city’s luxury corridor. Shangri-La Hotel, Vancouver has defined luxury hospitality in Vancouver through its commitment to the highest standards of hospitality.